Sports World Magazine is the UK’s premier Sports x Lifestyle publication exclusively produced for all professional players, elite sports stars, their partners and high-net-worth business owners.

The magazine is a quarterly publication delivered in printed hard copy and digital.

Alongside exclusive interviews with the biggest names in the industry and the people behind the scenes, this high-end publication also includes the latest cutting-edge fashion, luxury travel, business news and innovative products and services. A trusted source of news, information and guidance containing informative interviews, fascinating insights and industry specific stories.

The publication is produced by Sports World Media Ltd and is the creative of Managing Directors Liam Milburn and Andrew Davidson. Liam and Andrew are experienced Managing Directors with a demonstrated history of working with professional footballers and elite sports athletes. With career backgrounds within sports publishing, media and the luxury market. Skilled in print and digital strategy, social media, email marketing, coaching, sales and event management. They are strong business development professionals who are dedicated to providing a hands-on top class service.

SWM is a lifestyle magazine which provides a unique opportunity for luxury brands to reach an affluent audience with phenomenal spending power, primarily made up of males aged between 18 and 35. The publication is sectioned off into sub categories specific to the target market and readership, making it user friendly for the end user to source various products and services or to locate certain features and interviews.

Every issue the publication covers the latest luxury travel and vacation, watches and jewellery, aviation, high end men’s and women’s fashion, property and investment, luxury interior and exteriors, vehicle automotive and supercars, lifestyle, consultancy, fitness, nutrition, security, luxury chauffeur, yacht charter, legal, finance, insurance, health and wellbeing

The core target market and expertise lies within the UK football industry but the magazine will always cover (but aren’t limited to) other sports including Boxing, Golf, UFC and Formula 1 with dedicated interviews and features with the biggest names in their respective sports and industries.

Published quarterly, the magazine is distributed to every single Premier League, Championship, League One , League Two, Scottish Premier League and also select European football clubs and players, as well as other celebrities and world sports stars.

There is also a section of the magazine that is dedicated specifically for the female partners and families of the players ‘The Feminine Touch’. This particular part of the publication focuses on the latest fashion, beauty, interiors, cosmetic surgery, luxury travel and business news, a little something for the ladies.

For clients looking to enter into a Full Partner Relationship , SWM does not limit its involvement with clients at the point that an advert is placed in the magazine. SWM consistently works to identify opportunities for partners which will generate further business, whether this is from social media channels, email marketing campaigns, digital promotions, the players themselves or through networking of our partners of the magazine itself.


Sport x Lifestyle